WGF or DirectX 10 ?

Sometimes it just seems to me Microsoft is trying to confuse us with its naming conventions…
Longhorn turned to Vista (I still don’t know what the heck “Vista” means…),
Avalon turned to Windows Presentation Layer,
Indigo is now Windows Communication Foundation
and more…

DirectX was supposed to be named Windows Graphic Foundation but now, according to this article in The Inquirer, Microsoft decided to keep the name DirectX.

Microsoft’s PR\Sales guys are just working overtime on inventing new buzzwords and accronyms…