Eran Kampf
Eran Kampf
3 min read

Thoughts About Apple's WWDC '08 Announcements and the iPhone 3G?

wwdc08_060 Here are my notes from the Apple’s Worldwide Developers Conference:

  • Apple is cutting the price of the iPhone to $199 for the 8GB version and $299 for the 16GB version.
    This price tags now puts the iPhone in direct competition with Nokia on the consumers market and with Blackberry on the enterprise market.
    The iPhone is now targeting mainstream consumers and not only the high-end market…
  • 35% of Fortune 500 companies participated in Apple’s enterprise iPhone experiment – including the US Army, Disney, etc. That’s quite an impressive market engagement.
    The new iPhone enterprise features, coupled with the new competitive price tag can make Apple a significant player in the enterprise market. Look out RIM…
  • Seems like $9.99 is going to be the pricing standard for iPhone apps. Cheap…
  • MobileMe was dubbed “Exchange for the rest of us” – a new service from Apple to synchronize personal data across devices and platforms.
    Basically it does what Plaxo does but its not free :S
    • Microsoft’s Live MeshSkyDriveFoldershare services now have a new serious competition…
    • In “Don’t Let Architecture Astronauts Scare YouJoel Spolsky claims that data portability is just a theoretical problem invented by architecture astronauts (Ray Ozzie in this case).
      Joel picked a bad example to prove his point as I guess having all the major players trying to data portability is a sign that its a real need.
      Personally, I don’t know what I would have done without Plaxo and Foldershare but that’s a topic for another post I guess…
  • The seventh release of the iPhone SDK is out.
  • The next version of Max OS X is called Snow Leopard and is set to be released within a year.
    • Apple plans to support new hardware architectures (like multiple CPUs) and fix Leopard issues as well as add native support for Microsoft Exchange.
    • Sounds more like a Leopard Service Pack than a new major version…
  • The “Apple Push Notification Service” – finally a decent solution for notifications for background applications on a mobile platform.
    Instead of draining battery life and degrading performance by running a background process, applications can use the service to update remotely.
    Here’s how Dan Moran from MacWorld describes it: > as you run an app like an IM client, it’s connected to the server. When the user quits the app, the iPhone will maintain a connection to the server, which will let them push notifications. It can push three types of notification: badges, custom alert sounds, and you can push custom textual alerts, appearing kind of like SMS messages and you can provide buttons that will automatically launch application. Great thing about this design: it scales, but only requires one persistent connection. This is sweet, sweet news for all developers and those who wants to use IM clients especially.

Any other thoughts regarding Apple’s announcements and plans?